Show the different actions each of the toys have.
Met with the Marketing Director to get their angle on the promotion, and obtain contact information for the promotional partner. Studied how each toy worked, and shot photos of the toys in different positions so they could be animated. Separated the images from their backgrounds and formatted them in Photoshop. Sketched out storyboards for the opening animation, obtained additional assets, and created the final animated in Flash. Created the HTML pages, loaded the site onto a staging server, and sent links and password information to Legal, Creative, and Marketing people for approval.
The Marketing Director and promotion partner said the site was "awesome" and it was approved and launched on schedule.