Hey Kids, This is Advertising!
CAUTION: May contain small parts. Not intended for kids under 3.
One toy in each Happy Meal
© Miramax film corp. 2003 SPY KIDS™ is a
trademark and the exclusive property of Miramax Film
Corp. under license from Dimensions Films, a division
of Miramax Film Corp. All Rights Reserved
© 2003 McDonald's Corporation, Oak Brook, IL 60523
For Children Under 3 Ask About...Fisher-Price® Toddler Toys
Special Happy Meal Toys for kids under 3. Recommended
for kids 1 and over. At participating restaurants.
©2001 Fisher-Price, Inc., a subsidiary of Mattel, Inc.
Create an interactive activity that leverages the "Secret Codes" found on the Happy Meal toys to help drive sales.
Developed an interactive Flash application that verifies each of the six "Secret Codes" and then starts up the appropriate level in the game. A "default" level of the game was added so the visitors to the site could play the game without a code. The actual toys were featured in the activity to help promote the Spy Kids 3D Happy Meal promotion.
The Spy Kids 3D Secret Code Game was successful at driving traffic to mcdonalds.com to play the game.