Create an interactive activity that leverages the "Secret Codes" found on the Happy Meal toys to help drive sales.
Developed an interactive Flash application that verifies each of the six "Secret Codes" and then starts up the appropriate level in the game. A "default" level of the game was added so the visitors to the site could play the game without a code. The actual toys were featured in the activity to help promote the Spy Kids 3D Happy Meal promotion.
The Spy Kids 3D Secret Code Game was successful at driving traffic to mcdonalds.com to play the game.