Develop a way to increase exposure of current McDonald's promotions to customers using the wireless service at the restaurants.
Partnered with McDonald's Marketing, Dreamworks and Wayport, the wireless service provider, to launch the Shrek the Third promotion by providing exclusive information and activities to McDonald's customers using Wi-Fi in the restaurants.
The new wireless site was built, tested and launched on schedule. Additional links were added in order to supply up to date nutritional information to wireless customers and restaurant employees.