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Update the current CD-ROM that restaurant Owner Operators use to create their own in-store advertisements.
Built an interactive web-based tool to the ability to drag and drop approved images, input text, and create their own advertisements on-line. Prepared an eight-page statement of work for a 540-hour project that detailed required time and dollars for payroll and computer resources, set standards and milestones and demonstrated finished product to stakeholders.
The Ad Builder application was built, approved, tested and approved two weeks ahead of the scheduled launch date. McDonald's US Marketing and Owner/Operators were very pleased with the result. New promotional assets can be easily added to the tool and instantly available to the McDonald's system.